Putting together a Social Media Marketing Outline

So now that we know what social media marketing is and we have a plan of action in implementing it, I want to show you an outline on what a good social media marketing strategy looks like. This will be a good source to look back on when measuring your plans success and evaluating your goals and success criteria. I put this together based off several outlines and tactical forms. Feel free to edit and share.

You can print and fill out the outline here Social Media Marketing Outline

Randall Jefferson

Social Media Marketing. What the what?

Most of us have heard this phrase before, “social media marketing”. WTH does it mean? Um, poking people with deals on Facebook? Sounds about right, right? Not quite.  Social media marketing generally means using social media services for relationship selling.  Its a new technique of marketing, a different avenue or strategy to reach out to your audience.

There are different types of social media channels.

• Blogs-They let you update and change content instantly. Bloggers normally post about personal experiences or expertise. For instance, this blog explores MY personal experiences AND expertise in marketing and being majestic. I use WordPress to spread my Randallessence (its a word because I said it is)
• Social Networking Sites- We have all come accustomed to these. These are the Facebook, Twitter, and LinkedIn places of the world. There are also other networks based on industry, demographics or activities. Im sure you all have an account on one or all of these. Im on all 3. Find my links over here——>
• Social Media Sharing Sites- These allow for posting and commenting on audio, video and pictures. Familiar sites are Youtube, Ustream, Flick, and Podcast Alley
• Social Bookmarking- These are public bookmarks so people can see what others recommend for your viewing pleasure. My ex-girlfriend spent more time fondling StumbleUpon and Delicious then me sometimes.
• Social News- People recommend articles from news sites based on lists that are developed. Digg and reddit come to mind that do this exceptionally.
• Social Geolocation and meeting sites- Bringing people together is what they do. Gowalla, Loopt and Meetup offer people to bring the cyberspace love to real life. Platonic and non.

Web 2.0 enables technologies and provides tools that allows people to share information, develop social and business connections, and team up on projects online has given social media a means of implementing integrated marketing communications.

Cheers,

Randall Jefferson

Image: digitalart / FreeDigitalPhotos.net

5 tips on getting started in personal branding

Below are tips I put together on how to get started in personal branding. The subject has gained a lot of attention in the past years and I thought Id do a little research into the subject. Feel free to comment on how you got started in personal branding.

1. Google “personal branding”  and check out the first page of results to get an idea on what it means and how to capture it.
2. From the google results I found a book introducing the concept of personal branding. I read Me 2.0 by Dan Schawbel to understand the power social media has on personal branding and how to utilize it for unlimited potential. Very informative book and highly recommended but the choice is yours.
3. Take notes on the key factors that are involved with personal branding and social media. Create a checklist for everything you want to learn and what strengths you need to use and what weaknesses you need to improve.
4. Go to youtube  and watch videos on the importance of personal branding. This will give you a visual on the personal branding concept and offer up ideas for you to use.
5.  Sign up for linkedin, twitter, and facebook if you havent yet. Join groups and follow people and companies that specialze in personal branding. These people offer great insight on the subject and there are tons of people who cover it.

Cheers to Personal Branding,

Randall Jefferson

Image: sheelamohan / FreeDigitalPhotos.net