Now that you have created a social media policy, a plan of action and have taken the necessary steps in protecting your social media investment, it is time to use helpful tools that will keep your site relevant and you up to date with the latest trends. You need to take advantage of the online resources to stay current with social media. A way to do this is to subscribe to feeds about social marketing from one or more marketing blogs or news services. For instance I subscribe to Social Media Examiner, SEO Hacker, Guorilla Media, and various marketing and social media groups on Linkedin. I have daily and weekly feeds that come to me that keeps me up to date with the latest in social media. This gives me all the information I need in one place and controls the frequency of delivery.
Other social media resources recommended include:
- Mashable
- FastCompany
- Add This
- Top Rank Blog
- Slashdot
- Social Media Today
- Social Networking Business
- HubSpot
- BigMarketingSmallBusiness
Social media marketing could take a lot of time because of the various places to get information. Tools like Ping.fm to post your updates to whichever social media service you select. You can group by platform or send the same message to all. You can use your mobile device to even send messages and not have to be at your computer.
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Randall Jefferson 